Natalie M. Bisignano

JOURNEYS X CONVERSE: CUSTOMIZATION KITS

• collaborated with Converse to prepare customization kits to appeal to and inspire Journeys’ demographic

• identified and vetted influencers, musicians, employees and artists that aligned with Journeys’ style, brand and demographic that would receive the Converse-designed customiztion kits

• coordinated and communicated content expecations and collected deliverables from creatives

• chose content, wrote copy and posted econtent across Journeys’ social media channels

• integrated content into Journeys’ website and like2buy / Curalate integrations to further drive conversions

JOURNEYS X ADIDAS:
DESTINATION san diego & destination ATLANTA

• collaborated with Adidas to plan annual event appealing to Journeys’ demographic, that focused on music, art and community building and moved to a new city each year

• provided on-going feedback on branding, performers, on-site activations, run of show, etc.

• identified/vetted influencers and videographer that aligned with both Journeys and adidas to promote event and create content on site at the event

• coordinated content expectations and collected deliverables from creatives

• produced trailer/live event recap videos: provided storyboards, shot lists, licensed music, managed on-site logistics and oversaw post-production timelines and editing notes

• identified key content to post, wrote copy and posted content across Journeys’ social media channels leading up to, during and after the event

• drove conversions with event content through like2buy / Curalate integrations

• created live on-site coverage of event supporting suicide prevention, in collaboration with Nashville’s 107.5 The River and To Write Love on Her Arms

• collaborated with radio station and performing artists including Lizzo, Jon Bellion, Louis Tomlinson, loveleytheband, Chelsea Cutler and more

• divided and delegated content creation tasks with team member to ensure all artists and aspects of the event were covered

• hired videographer to create event recap and produced trailer/live event recap videos: provided storyboards, shot lists, licensed music, managed on-site logistics and oversaw post-production timelines and editing notes

• created and shared live coverage of annual summer rooftop concert series, in collaboration with Nashville’s 107.5 The River

• collaborated on content and giveaways with radio station and performing artists including Avril Lavigne, Kelsea Ballerini, Kane Brown, 5 Seconds of Summer, Stephen Sanchez, and more

• divided and delegated content creation tasks with team member to ensure all artists and aspects of the event were covered

JOURNEYS X CONVERSE: TIK TOK & INSTAGRAM FILTERS

• collaborated with Converse to create two interactive social media filters - one for TikTok and one for Instagram - with a focus on being fun, youthful, easy to use and inclusive

• provided feedback on branding, influencers, shoe availability and content approvals

• identified/vetted influencers that aligned with both Journeys and Converse to promote the launch fo the filters

• ran paid social media campaigns to boost awareness of the filter’s availability

• identified key content to post and boost across Journeys’ social media channels

• drove conversions with event content through like2buy / Curalate integrations